Blog
What the region is talking about right now: beliefs, virals, rumors and a bit of everything.
The 369 method is everywhere on TikTok: what it is and why it hooks
A writing ritual repeated in threes has racked up billions of views. Here is what the 369 method actually is, where it came from, and what the evidence says.
Read →Jinxes and rituals: superstition in Latin American football
The same socks, the same seat, the friend who is never allowed to watch the final. Football in Latin America runs on rituals. Where do they come from, and do they do anything?
Read →How a WhatsApp chain is born (and how to stop it)
It lands in the family group at 7 a.m.: a warning, a miracle cure, an urgent audio from a cousin of a friend. Where do these chains come from, and how do you stop one without starting a fight?
Read →New Year rituals across Latin America: grapes, lentils and yellow underwear
Twelve grapes at midnight, a spoon of lentils, yellow underwear for luck and a suitcase dragged around the block. Where do these rituals come from, and do they do anything?
Read →Why That Person From School Just Messaged You: The MLM Tell
You have not spoken in a decade, and suddenly a warm hello lands in your inbox. Before the small talk fades into a pitch, here is how to read the signs.
Read →The 5 dreams people search for the moment they wake up
Some dreams are so common that millions of us reach for the phone half-awake to look them up. Here are the five that dominate the searches, where each one comes from, and what the science actually says.
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